Alaska Seafood Marketing Institute

"To increase the worldwide consumption of Alaska Seafood and promote the quality and superiority of Alaska seafood products."

The Alaska Seafood Marketing Institute (ASMI) is dedicated to promoting Alaska seafood as healthy, tasty, and accessible at mealtime. ASMI uses three distinct marketing programs aimed at retail, food service, and exports. The former two arms work in U.S. markets while the export arm focuses on markets in the EU, Australia, China, Japan and Taiwan. In-store/restaurant promotions, supermarket retail displays, and restaurant promotional assistance are some of the ways in which ASMI markets Alaska seafood.